Dr Olusegun Medupin making presentation

Participants at the ongoing four-day workshop on advancing positive masculinities, holding at Tahir Guest Palace in Kano, have been urged to apply utmost caution when using social media for advocacy on gender-based violence, early marriage and Female Genital Mutilation (FGM).

Hajiya Bahijja Garko taking questions from participants

Delivering a paper on the responsible use of social media in advocacy, Dr. Olusegun Medupin underscored the growing influence of digital platforms and the sensitivity required when discussing issues that affect vulnerable groups. He stressed that the identities of survivors must be strictly protected, warning against posting names, photographs or any information that could expose them to stigma.

Dr. Medupin further advised participants to verify information before sharing, noting that misinformation can worsen existing challenges or cause unintended harm. He added that cultural sensitivity should always be considered, especially when addressing issues that intersect with tradition, religion and community norms.

According to him, advocates should conduct thorough research before initiating any campaign, while choosing the right timing and avoiding stigmatizing language are essential for effective engagement. He also highlighted the dangers associated with reckless social media use, citing real-life examples of individuals and communities affected by unethical online advocacy.

Earlier, gender advocate Hajiya Bahijja Bello Garko took questions from participants on effective strategies for reaching communities during advocacy on early marriage, gender-based violence and FGM. She reminded them of the importance of maintaining both social and cultural sensitivity in all development-related interventions.

Participants later broke into state-based groups to draw up action plans for step-down training in their respective communities.

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